Fifa 14

Print

Lionel Messi has been used because he is the best footballer in the world. Many people admire Messi so it’s a good way of advertising this game. The font is a big, black and bold font surrounded with a white stroke which makes it stand out. The colours that have been are red, white and black which makes it stand it out more. 

E-media

The FIFA 14 website contains full information about the game. It interests the audience by having a pictures and gives links to go to specific areas for example Fifa Ultimate Team.
This screenshot is from their Facebook page and shows you how they attract the audience. They attract the audience by engaging with them and they talk about latest things on football. In the example it shows you what their opinions and thoughts are on particular things. They do this so they make sure they are within the audience.

Broadcast

The TV advert attracts the audience by using different people playing the game. Lionel Messi is driving the van because he is the world’s best footballer so it makes sense to see him driving it and not the president of United States for example.  There is a combination of footballers that have been used that come from different countries. This is because they appeal to people from a specific place.  There are also regular people that have been used that are having fun and jumping around to show that this is a game that everyone can play with their friends and family.  The FIFA 14 trailer is so much different to the advert. The trailer shows you in depth game-play and shows you new content for example new game mechanisms ad new ultimate team. The trailer is effective in promoting the game because it shows you a sneak peak of the game-play and shows the new things that are going to be released.